In this episode, John Doherty, founder and CEO of EditorNinja, shares 21 vital lessons he learned while generating over three and a half million dollars in revenue with his marketing agencies in just six years.
He emphasizes the importance of skills in sales and marketing, scaling a business, and maintaining profitability. John covers topics such as the importance of getting paid upfront, the distinction between productizing delivery and pricing, and the significance of client communication.
He also highlights the need to trust your numbers, keep overhead low, and the advantages of delegating delivery before marketing and sales.
Each lesson is aimed at helping you build a successful and sustainable agency, even faster than he did.Timestamps:00:51 Lesson 1: Getting Clients is Easy01:15 Lesson 2: Scaling is Tougher01:45 Lesson 3: Revenue vs. Profit02:24 Lesson 4: Attracting New Customers03:38 Lesson 5: Delegate Delivery First04:48 Lesson 6: Productize Delivery05:23 Lesson 7: Get Paid Upfront06:19 Lesson 8: Talk to People on the Phone06:55 Lesson 9: Quick to Buy, Quick to Churn07:55 Lesson 10: Watch Your CAC to LTGP08:19 Lesson 11: Losing Money on Customers09:20 Lesson 12: Low-Paying Customers10:08 Lesson 13: Small Clients Rarely Grow10:45 Lesson 14: Trust Your Numbers11:14 Lesson 15: Keep Overhead Low11:41 Lesson 16: Build a Financial Cushion12:03 Lesson 17: Clients Won't All Fire You12:36 Lesson 18: Get Close to Your Clients13:22 Lesson 19: Clients Want Optionality13:39 Lesson 20: Deliver End-to-End Solutions15:06 Lesson 21: It's Okay to Leave Money on the Table
