Freshly Squeezed: JoeLemon.co

In this episode recorded at the VMX conference in Orlando, we delve into the importance of mastering sales for scaling your business.

Our host, a technology enthusiast and sales expert with a background in veterinary medicine, discusses common roadblocks faced by veterinarians and business owners—specifically, the lack of sales skills and growth mindset. Emphasizing the importance of being sold on your product and understanding buyer's perspectives, this episode offers actionable insights for veterinary technicians, rehab practitioners, and aspiring business owners. Tune in to learn how to build conviction in what you sell and align your sales process with your client's buying journey.

00:00 Introduction: The Importance of Sales

00:20 Live from VMX Conference

00:27 Identifying Common Roadblocks

01:07 The Necessity of a Growth Mindset

01:41 Overcoming Sales Challenges

02:28 The Art and Science of Sales

03:06 Building Confidence in Your Product

06:39 Understanding the Buyer's Perspective

08:48 Becoming a Sales Guide

11:59 Conclusion and Final Thoughts