Welcome to the Joe Fleetwood Podcast! In this episode, Joe dives deep into the controversial term "industry plant" and its application to rappers like Drake and Sexy Redd. We'll trace the roots of this concept back to the early days of rap, exploring the phenomenon known as "crossover." Joe will unravel the history of how hip hop's business side evolved, with major players like Universal and Sony Music Group playing pivotal roles in shaping—and some might say undermining—the genre. Tune in for a compelling journey through the intersections of art, commerce, and culture in the world of hip hop.