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Executive insights, trends, innovations, and strategies in a bite-sized format.
Finding Brand Authenticity: from Shark Tank to Shelf Episode #294
jobTopia with Tony Moore
37 minutes
1 week ago
Finding Brand Authenticity: from Shark Tank to Shelf Episode #294
Enjoy this throwback episode:
Kun Yang and his co-founder Mohammed Hassoun are on a journey to create the greatest cactus company in the world. Mo rediscovered a delightful childhood drink made from the prickly pear cactus. Kun recognized the health benefits. They knew the drink would "check the functional boxes", but that wasn't the essence behind the beverage. Sustainability and 'Good for You' are major benefits of the cactus for sure! But could they find authenticity in the brand that aligns with their personal values? Entrepreneurs, this is no easy endeavor. It can be lonely. It is painfully slow at times. But the journey is worth it.
Thank you for sharing your journey with us all, Kun.
Connect with Kun Yang: https://www.linkedin.com/in/kyang2/
Pricklee: https://pricklee.com/
Youtube Sharktank episode: https://youtu.be/CdEBhhQVtkw
jobTopia with Tony Moore
Executive insights, trends, innovations, and strategies in a bite-sized format.
