Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
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Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
Jobs-to-be-Done Radio
1 hour 6 minutes 26 seconds
6 years ago
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More
Jobs-to-be-Done Radio
Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
