Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
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Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Jobs-to-be-Done Radio
39 minutes 1 second
8 years ago
Adding Jobs-to-be-Done to a Persona-Based Product Development Process
In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More
Jobs-to-be-Done Radio
Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
