“Personal branding” applies in your relationships with family and friends. “Professional branding” applies to how your colleagues and bosses experience you. Choosing a focus for your job hunt, for example, is one way we can consciously craft a professional brand for best results!
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Here is what we cover:
00:00 Introduction to video
00:36 Differences between professional and personal branding
01:05 Why hiring of you is a impersonal event
02:05 What can we do to break free of taking everything personally in the job hunt?
03:20 This is NOT the direction you want to go
04:37 What is professional branding?
05:13 The 12-week Career Accelerator Program
06:14 How can we develop our professional branding
08:28 Summing up the differences with branding
09:43 Conclusion to video
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