Product marketing wasn’t an official job title until recently, but now that more companies formally recognize it, the demand for product marketers is through the roof!
Meet Heli Vyas, a product marketing manager at Precisely.
In this episode, Heli shares her journey from a chemical engineering background to becoming a product marketing expert, showing how she combines technical skills with creative storytelling. She breaks down the key responsibilities of her job, the skills you need to succeed, and how product marketing is changing.
This is a good time to become a product marketer, so make sure you watch until the end!
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⌚️Timestamps:
00:00 What does a product marketer do?
05:18 Product marketing is often unformalized, but now an official job title
09:36 Daily tasks a product marketer does
13:57 Busy seasons for product marketers
21:33 Tips for aspiring product marketers
24:36 Explore careers at Job Dictionary; follow us.