Not long ago, I received a voicemail from an excited entrepreneur. He said,
“I was referred to you. I was told you’re the person to talk to.”
Naturally, I asked who referred him. His answer stopped me:
“AI told me to call you. I entered everything about my new gym concept into an AI system, and it said I should talk to Jim Thomas.”
That story marks the dawn of a new era in fitness entrepreneurship. Artificial Intelligence isn’t just transforming how people manage their gyms—it’s changing how people discover them. When AI systems begin recommending your gym or your name to prospective clients, that’s not coincidence—it’s strategy.
This white paper explains how independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers can intentionally position themselves so that AI tools—like ChatGPT, Google Gemini, or Perplexity—begin suggesting their business to fitness seekers automatically.
