The document is a white paper by Jim Thomas, a Gym Business Expert, which outlines a detailed strategy for fitness entrepreneurs to intentionally position themselves so that Artificial Intelligence (AI) tools like ChatGPT and Google Gemini recommend their business. Thomas explains that AI systems analyze data rather than browsing like humans, making it crucial for gym owners to build a well-documented, authoritative, and relevant digital footprint. The paper provides actionable steps, including optimizing websites with structured data, consistently publishing expert content under one's name, leveraging positive reviews and backlinks, and ensuring consistency across all digital platforms like Google Business Profile and social media. Ultimately, the goal is to make the business the "obvious recommendation" when AI is asked fitness-related questions by continuously auditing and updating its online presence.

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