In this meeting, Jerry Suhrstedt, the CEO of Sumolab, interviews Natalie Furness, the founder and CEO of RevOps Automated, about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams.
They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable revenue growth.
Natalie shares real-world examples of how RevOps has helped businesses improve their go-to-market operations and increase revenue.
SumoLab | Total Business Marketing
The guest speaker, Natalie Furness, discussed the concept of Revenue Operations (RevOps) and its role in aligning marketing and sales teams.
RevOps Automated is a revenue operations consultancy and managed service provider that helps improve go-to-market operations for businesses.
Revenue operations involves aligning people, processes, data systems, and technology to enable growth.
Marketing and sales departments often face challenges in aligning due to competing metrics and lack of understanding of each other's roles.
The goal of revenue operations is to give marketers more time to market and salespeople more time to sell.
It is important for marketers to understand sales methodologies and what makes a good opportunity from a sales perspective.
The challenges in aligning marketing and sales include top-down metrics, trust between teams, and lack of knowledge about each other's roles.
RevOps can ensure alignment with best practice deal execution by setting clear entrance and exit criteria for each stage of the sales process and using technology to enforce them.
RevOps has helped businesses improve revenue by filtering out low-quality leads, improving information for customers, and transforming product-based sales into subscription services.
RevOps Automated specializes in integrating HubSpot and Salesforce for businesses and provides support in campaign operations, sales operations, and change management.
Natalie Furness can be reached on LinkedIn and more information about RevOps Automated can be found on their website.