Think gum is harmless? Think again. For years, the $20 billion gum industry has been packed with artificial chemicals, synthetic ingredients, and aspartame—until one entrepreneur decided to change the game.💡 Meet Jay Klein, CEO & Founder of PUR Company, who dared to challenge Big Gum with a clean, chemical-free alternative. His mission? Reinvent gum with simple, natural ingredients and give consumers a healthier choice. In this episode, we explore:✅ Why the gum industry has resisted clean alternatives✅ How Jay Klein built a challenger brand from scratch✅ The power of consumer demand in driving industry change✅ What every entrepreneur can learn from taking on billion-dollar giantsThis is not just a business story—it’s a revolution in clean consumer products.

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