2017 letter to shareowners. Key theme is the importance of high standards and the elements of having them. It's crazy to think Amazon has nearly a million more more employees now than when this was published just 4.5 years ago.

As a reminder, Jeff's letters is a non-commercial production with Preet Anand as its narrator. I'm doing this to make the content of these incredible letters more accessible. My goal is for Jeff, and other authors of incredible letters, narrate future letters. 

The content of these annual letters is the property of Jeff Bezos and Amazon.com Inc.