If a corporation were a person, what kind of person would it be? Andrew revisits the 2003 documentary The Corporation, which diagnosed the modern company as a psychopath. No empathy, no remorse, no conscience. Just profit with zero regard for human cost. He applies that lens to denim. Chasing cheaper wages. Blue-washing sustainability while underpaying the people who make the jeans. The 2020 sequel's message? The corporation hasn't changed. It's just evolved from overt sociopathy to charming ...
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If a corporation were a person, what kind of person would it be? Andrew revisits the 2003 documentary The Corporation, which diagnosed the modern company as a psychopath. No empathy, no remorse, no conscience. Just profit with zero regard for human cost. He applies that lens to denim. Chasing cheaper wages. Blue-washing sustainability while underpaying the people who make the jeans. The 2020 sequel's message? The corporation hasn't changed. It's just evolved from overt sociopathy to charming ...
One question froze Romain Narcy in his tracks fifteen years ago: "Do you know the environmental impact of making jeans?" He didn't. That moment sent him on a path from running suitcase sales trips across France to building one of Turkey's greenest denim factories to joining the steering committee of the Denim Deal. Their goal? One billion jeans made with recycled cotton by 2030. Sounds ambitious. Romain thinks it's doable. But only if brands stop pretending they understand their supply chains...
Jeansland Podcast
If a corporation were a person, what kind of person would it be? Andrew revisits the 2003 documentary The Corporation, which diagnosed the modern company as a psychopath. No empathy, no remorse, no conscience. Just profit with zero regard for human cost. He applies that lens to denim. Chasing cheaper wages. Blue-washing sustainability while underpaying the people who make the jeans. The 2020 sequel's message? The corporation hasn't changed. It's just evolved from overt sociopathy to charming ...
