Today we will talk about advanced vocabulary concerning sales & marketing. The programme includes 93 terms you need to know to be effective in marketing communication. Liste of vocabulary : • advertisement = annonce, publicité • to afford = avoir les moyens d'acheter, se permettre • affordability = accessibilité des prix • after-sales service = service après-vente • asking price = prix demandé • assembly line = chaîne de montage • to barter = faire du troc • bill, invoice = facture • to bill = facturer • bill of lading = connaissement, ou, bon de chargement de fret • billboard = panneau d'affichage • breach of contract = rupture de contrat • buoyant market = marché actif, ou marché demandeur • to buy, to purchase = acheter • buyer/purchaser = acheteuse, acheteur • buyer's market = marché acheteur • cash in advance (C.I.A.) = avance en espèces • catch phrase = slogan • to cater to the needs of = satisfaire les besoins de • certificate of participation (C.O.P.) = certificat de participation • chamber of commerce = chambre de commerce • cheap = bon marché • chief procurement officer (C.P.O.) = responsabdes achats • clobbered = démoli • cash on delivery (C.O.D.) = paiement à livraison • to compete with = faire concurrence à • competitive edge = avantage concurrentiel • competitor = concurrent, concurrente • conveyor belt = tapis roulant • to corner a market = monopoliser un marché • cost = coût • cost and freight = coût et fret • costly = coûteux • to court, to woo customers = rechercher, séduire des clients • to deliver = livrer, distribuer • delivery = livraison, distribution • to discontinue a product = arrêter un produit • disposable = jetable, disponible • to do business with someone = faire des affaires avec quelqu'un • to do something on the cheap = faire quelque chose au rabais • to drive out a competitor = évincer un concurrent • efficiency = efficacité • efficient = efficace • expensive = cher • find a niche = trouver un créneau • fixed-term contract = contrat à durée déterminée (CDD) • flood a market = inonder un marché • free trade = libre-échange • glutted market = marché encombré • goods, merchandise = marchandises • warranty knock-off = garantie imitation • letter of credit = lettre de crédit • leveraged buyout (L.B.O.) = rachat par effet de levier 🔔 Remember to subscribe to the Je Parle Anglais Podcast to receive episodes in real time! 📬 Sign up for our Newsletter to get the inside scoop on our business :⬇️ https://mailchi.mp/94d15420360a/formulaire-du-podcast-jeparleangalis ⭐⭐⭐⭐⭐ And leave me a 5-star review on iTunes or Spotify 📩 Private message :⬇️ https://anchor.fm/twengembo-clive/message ✉️ to drop any feedback on this podcast drop us an email on : 👇🏾👇🏾 contact@jeparleanglais.info For more insights listen to our following episode.👋🏾