Vik Sohonie is the founder of Ostinato Records. Based in New York City and founded in 2016, Ostinato's mission is to celebrate the music of countries and societies underrepresented in the music industry in an authentic way. During its lifespan, the label has released albums celebrating the cultural legacies of such countries as Haiti, Senegal, Somalia and more. Their upcoming new release, Beja Power!, captures the music of Noori & His Dorpa Band from Sudan's Red Sea Coast and will be released on June 24. This is the first-ever international release of the Beja sound, a six-track portal to another time and place, of melodies long forgotten and never before interpreted by an electric and brass-driven ensemble.