Why is everyone obsessed with Latter-day Saints (LDS, Mormon)?From Hulu dramas and viral TikToks to Netflix horror films, The Church of Jesus Christ of Latter-day Saints is back in the cultural spotlight—what some are calling a “new Mormon Moment.” But is all this media attention helping or hurting the Church? And what does it mean for missionary work in 2024 and beyond?In this powerful interview, we sit down with Christian McComber, creator of the Missionary Universe YouTube channel and a passionate advocate for modern missionary efforts. Christian shares how popular culture is unintentionally opening doors for gospel conversations, and how goal-setting, social media, and personal invitation are transforming missionary success.If you've ever wondered what role you play in this moment—or how to make a real impact—this conversation will inspire and challenge you.