Nathan Hoernig is the founder of Humble Bunny, a design and marketing agency based in Tokyo now collaborating with famous international companies such as Bose or Ralph Lauren. Expatriate in Japan since 2007, Nate explains how failing the JET program exams and creating a simple logo for a music band kickstarted his entrepreneurial adventure. He also shares his views on the marketing industry in Japan, how valuable networking is and his challenges in building a great corporate culture while finding good talents (hint: he is actively hiring!)