The Secret Behind Old School's Massive Growth

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Jandre de Beer - How to Build a Top 1% Business

Jandre de Beer

132 episodes

5 days ago

I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.

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The Secret Behind Old School's Massive Growth

Jandre de Beer - How to Build a Top 1% Business

18 minutes 48 seconds

2 months ago

The Secret Behind Old School's Massive Growth

In this episode, filmed live at the Stitch Elevate E-commerce Event 2025, we sit down with Steph, co-founder of Old School, to uncover the secrets behind the brand’s incredible rise. You’ll hear how a simple idea sparked by nostalgia became a nationwide phenomenon, the strategic steps Old School took from online sales to kiosks and retail stores, and the marketing consistency that fueled their momentum. Steph also shares powerful lessons on cashflow management, reinvestment strategies, using scarcity to drive demand, and why backing South Africa’s e-commerce opportunity is a smart long-term play.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:06 - Introduction & Welcome with Steph from Old School0:34 - How Old School Started: The Rugby World Cup Moment1:37 - From Nostalgia to National Pride: Expanding Beyond Rugby2:39 - The Early Struggles & Pre-COVID Stagnation3:39 - The Power of Consistency in Ads & Playing the Long Game4:12 - Bootstrapping & Managing Cashflow Without Investors5:09 - Stage 1: Online Only – Low Overheads, Product Testing5:57 - Stage 2: Kiosks & Malls as Low-Risk Growth Channels6:36 - Stage 3: Opening Iconic Brick & Mortar Stores6:50 - Lessons Learned: Risks, Lawsuits & Partnerships7:55 - Balancing Strengths Between Founders8:17 - Why Marketing is the Biggest Growth Lever8:52 - Reinvestment Strategy: Spend as Much as You Can Profitably10:23 - Metrics That Matter: Beyond ROAS10:57 - Shopify Hacks: Scarcity & Back-in-Stock Apps12:25 - Payment Gateways & the Impact of Apple/Google Pay13:55 - South Africa’s E-Commerce Opportunity15:38 - Online vs Retail: How They Support Each Other16:42 - The Next 5–10 Years of Online Growth in SA17:25 - Final Advice for Entrepreneurs: Differentiation is Key18:22 - Closing Thoughts & Lessons from Consumer Behaviour🔎 Hashtags#OldSchool #BusinessGrowth #EcommerceSuccess #SouthAfricaBusiness #BrandBuilding #MarketingStrategy #Entrepreneurship #EcommerceTips #ScalingABrand #CustomerAcquisition #MarketingConsistency #StartupJourney #BusinessLessons #GrowthHacks #RetailVsOnline #NostalgiaMarketing #BrandDifferentiation #CashflowManagement #SAEntrepreneurs #EcommerceSouthAfrica🔎 Related Searches:how Old School brand startedOld School South Africa growth storyecommerce brand building strategieshow to grow a clothing brand onlinescaling from online to retail storesmarketing strategies for South African brandscashflow management for startupsusing scarcity in ecommerce marketingShopify growth hacks for clothing brandspayment gateways for South Africa Shopifybootstrapping a fashion businessbrand differentiation strategies🔑 Keywords:Old School brand, South Africa ecommerce, marketing consistency, bootstrapping business, scaling clothing brand, Shopify apps, scarcity marketing, customer lifetime value, omnipresent marketing, reinvestment strategy, cashflow management, retail vs online growth, payment gateways, Apple Pay South Africa, Google Pay South Africa, nostalgia marketing, ecommerce hacks, consumer behaviour, South African entrepreneurship, brand differentiation🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram: / officialjandredebeer TikTok: / officialjandredebeer LinkedIn: / jandredebeer