The Hidden Truths About User Generated Content

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Jandre de Beer - How to Build a Top 1% Business

Jandre de Beer

132 episodes

5 days ago

I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.

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The Hidden Truths About User Generated Content

Jandre de Beer - How to Build a Top 1% Business

22 minutes 44 seconds

4 months ago

The Hidden Truths About User Generated Content

Discover why User-Generated Content (UGC) is the secret weapon for brands in 2025 and how it builds instant trust and authenticity. You’ll learn the psychological triggers—curiosity, relatability, and “bullshit radar” bypass—that make UGC ads outperform polished productions. Get practical guidance on ideal video lengths, creator selection, and honest feedback tactics that boost credibility. Plus, explore cost-efficient UGC formats like unboxing, day-in-the-life, and before-and-after to maximize ROI across your ad campaigns and repurpose content everywhere.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Introduction & Why UGC Matters0:37 - UGC Benefits: Credibility, Authenticity & Repurposing1:37 - Why UGC Slips Beneath the Ad Radar2:47 - TikTok’s Role in the UGC Revolution3:55 - How UGC Boosts Engagement & Curiosity5:31 - Leveraging Trends & Storytelling in UGC7:54 - UGC Best Practices: Optimal Video Length8:39 - Letting Creators Maintain Authenticity10:27 - Using Honest Feedback to Build Trust13:28 - Selecting the Right Creators for Your Audience14:45 - Top UGC Formats: Unboxing, Day-in-Life & POV16:32 - Creative UGC Examples & Formats18:11 - The Cost Efficiency of UGC vs Traditional Production20:29 - Scaling UGC: Agility & ROI Advantages🔎 Hashtags#UGC #UserGeneratedContent #DigitalMarketing #ContentMarketing #BrandTrust #Authenticity #MarketingStrategy #SocialMediaAds #CreatorEconomy #AdCreative #TikTokTrends #VideoMarketing #Engagement #ROI #EcommerceMarketing #MarketingTips #ContentCreation #InfluencerMarketing #AdStrategy #MarketingInnovation🔎 Related Searches:what is UGC contenthow to use UGC in adsUGC vs traditional adsbest UGC formats for marketingUGC video length best practiceshow to find UGC creatorsbenefits of user-generated contentUGC storytelling examplescost-effective ad creative ideasTikTok UGC advertising tipsrepurposing UGC across channelsboost trust with user-generated content🔑 Keywords:UGC, user-generated content, authenticity, credibility, engagement, TikTok algorithm, curiosity, ad fatigue, video length, creator selection, unboxing, day-in-life, before and after, ROI, cost efficiency, repurposing content, social proof, trust signals, marketing agility, storytelling