Join us for a powerful conversation with Poorva Joshipura, the Director of PETA India as she recounts her 25 years on the front lines of the animal rights movement.
Poorva dives deep into the realities of activism, sharing the "chicken burger" moment that changed her life and how she overcame shyness to become a global advocate. She reveals the shocking truths uncovered during investigations, particularly within the Indian dairy and meat industries, and discusses the myths surrounding the treatment of animals in the region.
This episode explores why animal rights is intrinsically linked to human survival—from climate change and public health threats to social justice. Drawing on her books, For a Moment of Taste and Survival at Stake, Poorva offers insights on dealing with the emotional toll of the work, navigating difficult conversations with family, and how every individual can drive meaningful change.
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Links to Poorva's Books:
https://www.amazon.com/Survival-Stake-Treatment-Animals-Existence/dp/9356994722
https://www.amazon.com/Moment-Taste-Impacts-Animals-Planet-ebook/dp/B084VD5D8J?ref_=ast_author_mpb
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🕙 CHAPTER MARKERS:
0:56 Meet Poorva Joshipura Director of PETA India
1:38 The Journey to Animal Rights Activism
3:12 The "Chicken Burger" That Changed Everything
4:28 Overcoming Fear and Discomfort as an Activist
5:08 Why We Must Speak Up for Animals
6:50 Investigations: Behind the Closed Doors of Abuse
7:04 The Truth About Animal Industries in India
10:46 The Shocking Reality of the Indian Dairy Industry
13:48 The Unimaginable Cruelty of the "Khaal Bachha" Practice
14:49 Why We Must End the Idea of Animals Serving Humans
15:32 Protection Mechanisms & Staying Motivated
17:29 Advice for Dealing with Friends & Family
20:01 Why Focus on Animals? The Human-Animal Link (Book 2)
21:09 Cruelty to Animals: A Threat to Human Survival
22:12 Climate, Health, and Human Rights: All Intertwined
23:59 The Writing Process: Identifying a Need
27:58 How PETA Campaigns Achieve Change
30:25 Social Media: Help and Hindrance in Activism