In this episode, I’m sharing the best way to structure a business presentation or meeting. The specific scenario is any time that you need to present information that is either entirely or partially new to the audience, by the end of the meeting, have a decision made by that same audience. I have found that if I prepare by answering these questions from the perspective of the audience, then the meeting goes much smoother and no one feels like their time has been wasted. Here are the questions: “What’s in it for me, or why do I care?” “What exactly do you need from me?” “What? Why? Who? How?”

For show notes and more go to jamieonpurpose.com/18