In this episode of the James Loud Podcast, James sits down with legendary activist and educator Jeff Jones, a true pioneer in the modern cannabis reform movement. With over three decades of advocacy under his belt, Jeff has played a vital role in shaping policy, protecting patients, and educating the next generation of cannabis leaders.Jeff is the founder of the Oakland Cannabis Buyers’ Cooperative (OCBC), a groundbreaking dispensary that became one of the first to operate openly and legally in California during the medical cannabis movement of the 1990s. His work was at the center of the landmark U.S. Supreme Court case United States v. Oakland Cannabis Buyers’ Cooperative in 2001, which helped set the stage for ongoing legal battles in the fight for access and legitimacy.He’s also a co-founder and longtime faculty member at Oaksterdam University, the nation's first cannabis college, where he continues to educate students on policy, patient advocacy, and sustainable business practices. Jeff's work has laid the foundation for much of the progress seen in today’s regulated landscape, and his passion for social justice and education remains unwavering.In this deeply insightful conversation, James and Jeff dive into the history of medical cannabis in California, the evolution of legalization, and the critical importance of cannabis education in shaping the future. Whether you're an advocate, grower, or simply curious about the roots of the movement, this episode is a must-listen.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Jeff Jones:Instagram: https://www.instagram.com/jeffj420/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.