In this special episode of the James Loud Podcast, we sit down with El Rock, the force behind Skypack Farms, a Northern California-based cannabis brand that blends old-school passion with cutting-edge cultivation. Known for his relentless drive and authenticity, El Rock shares his journey from traditional market roots to building a respected name in today's legal cannabis space.Skypack Farms has garnered a loyal following by staying true to the culture while producing high-quality flower that speaks for itself. In this conversation, James and El Rock get into the realities of building a brand in California’s evolving cannabis industry, the lessons learned from legacy days, and what it takes to stay relevant in a fast-changing market. From family roots to business moves, this episode offers an unfiltered glimpse into the hustle and heart behind Skypack.Whether you're deep in the game or just watching from the sidelines, this is one for the culture. Tune in for stories, laughs, and raw insights from someone who’s walked the walk and smoked the smoke.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow ((((((GUEST))))))):Instagram: https://www.instagram.com/therealelrock/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.