In this flavorful episode of the James Loud Podcast, James sits down with DJ Stone, a true OG of cannabis culture and the visionary behind 1000 Watts Magazine. With decades in the game, DJ has been a vocal advocate for the plant and its people, using media as his weapon of choice to push back against misinformation and elevate authentic voices in the cannabis space.DJ co-founded 1000 Watts Magazine, a California-based print and digital publication that shines a spotlight on the growers, breeders, legacy operators, artists, and advocates who form the backbone of the culture. Known for its gritty storytelling, powerful visuals, and no-holds-barred authenticity, 1000 Watts is more than a magazine—it’s a movement rooted in respect for the craft and the community.In this conversation, DJ and James dive deep into the state of the industry, the importance of cultural preservation, and the ongoing battle between legacy and corporate cannabis. They reflect on their shared passion for the plant and discuss how platforms like podcasts and grassroots media can uplift the real stories that matter.Whether you're a cultivator, a consumer, or someone who just loves the culture, this episode delivers the wisdom and energy you didn’t know you needed.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.