In this episode of the James Loud Podcast, James sits down with the insightful and inspiring April Black, the visionary founder of Higher Way Travel and longtime advocate for elevated experiences in cannabis culture. As the wife of cannabis journalist Bobby Black, April has spent years at the forefront of the community, blending her passion for travel, wellness, and the plant into curated experiences for enthusiasts around the globe.Higher Way Travel has become the go-to for cannabis-friendly vacations, cannabis event travel packages, and immersive experiences like the 420-friendly cruises that have become legendary. April shares how she carved out a niche in the cannabis tourism industry and gives listeners a behind-the-scenes look at what it takes to build a travel brand rooted in authenticity, access, and education.From navigating regulations to creating unforgettable adventures, April brings a unique perspective shaped by years of exploration and dedication to the plant and the people around it. Whether you're a globe-trotting cannasseur or someone dreaming of your next elevated escape, this episode will leave you inspired.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow April:Instagram: https://www.instagram.com/higherwaytravel/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.