In this episode, Jessica and Vinita speak with Grishma about the importance of data science within product development. Grishma is a data scientist with the UX research operations team in IBM in San Francisco. In her team, she supports a design and research team of over 80 where she uses data to understand user struggles and opportunities to enhance user experiences. We cover the following themes: The value of data in storytelling and using successful case studies to demonstrate the impact of research on business metrics How to communicate the importance of research to organisations that may not have fully embraced it How data scientists can collaborate with researchers and designers The future of research in design and product development If you want to learn more about IxDA Sydney's podcast show notes, resources, events and mentorship programs, please visit: www.ixdasydney.org