In this episode of the iWealth Podcast, Brad Connors and Matt dive into the story behind Brad’s book, Fish Don’t Clap, and explore what makes it such a powerful tool—not just for clients, but for financial advisors, too.
Brad opens up about his inspiration for writing the book, emphasizing that it’s not a self-congratulatory memoir or an ego-driven project. In fact, Fish Don’t Clap is all about helping people live with intention and purpose, especially in retirement. After decades of walking alongside clients as they approach and enter retirement, Brad noticed a troubling pattern: many people had enough financial resources, but lacked direction and meaning in their post-career life.
The book tackles that issue head-on, using the fictional character “Hal” to guide readers through a practical, step-by-step journey of finding clarity, setting priorities, and aligning money decisions with personal purpose. It also includes worksheets, exercises, and a workbook to help readers actively engage in their own planning process.
What’s especially unique is Brad’s willingness to give it all away—literally. He shares that the entire process used at iWealth is laid out in the book. A financial advisor could pick it up, study the methodology, and begin applying it in their own practice. But as Brad explains, he’s not concerned about competition or being “copied.” He operates with an abundance mindset and believes that there’s more than enough opportunity to go around.
From the client's perspective, Brad emphasizes the importance of an accountability partner—someone who helps you take your great intentions and turn them into long-term results. He compares it to professional athletes having coaches. Even Tiger Woods had someone watching his swing. In that same spirit, Brad and his team act as financial coaches who help people stay on track year after year.
Matt adds his own perspective, comparing the book to a car getting into first gear. Reading Fish Don’t Clap can help someone get moving in the right direction—but shifting into second, third, and fourth gear takes something more: consistent guidance, real implementation, and help navigating life’s unexpected turns. The analogy perfectly captures the difference between knowing what to do and actually doing it well over time.
This episode is a compelling invitation to readers, listeners, and aspiring financial professionals alike. It’s a reminder that great ideas are meant to be shared—and that the real power of a plan lies in what you do with it after page one.
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