While it might be easy to jump straight into marketing tactics (posting on social media, making videos, running paid ads), your marketing will be much more successful with the proper strategy in place.
Today, Juliana Weiss-Roessler talks in depth about getting the right business strategy, brand strategy, and marketing strategy for your business. Once you have those, you can follow the experimental process of plan--implement--measure--repeat to find the marketing channels and approaches that consistently find and convert the right kind of clients for you.
Whether you need tools to DIY your marketing or you're ready to hire (fractional) help but don't know what you're actually buying, Juliana's advice will get you on the right path.
Juliana Weiss-Roessler, founder of WR Digital Marketing
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