On Episode 46 of the It’s Not A Straight Line podcast, I had the pleasure of sitting down with Hugh Lawson, a business development expert, Vanier Cup football champion, and leadership advisor. As the Principal at Lawson Leadership Advisory, Hugh is a purpose-driven, people-centric leader who embodies the principles of Ikigai—finding the intersection of what the world needs, what you love, what you're good at, and what you can get paid to do.

During our conversation, Hugh shares his journey towards living a life of purpose, emphasizing the importance of making a positive impact while also earning a living. We delve into his experience as a University football player at Laurier, where he won the Vanier Cup, and how his successes have always been achieved through teamwork. We also explore his involvement in socially impactful companies like the grocery buying platform, Tre’dish, and how African proverbs have shaped his leadership philosophy.



With over 25 years of experience in business development, enterprise sales, and leadership, Hugh’s insights on resilience, relationship-building, and teamwork are invaluable. Join us as we discuss his pursuit of Ikigai, the wisdom he’s gained from his career, and his commitment to creating positive change in the world.