The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.
Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the brand advisory group Modern Arena. Over a 27-year career at Nike, he held senior roles across marketing, design, and innovation, most recently serving as Vice President of Global Brand Innovation, where he led teams exploring the future of storytelling and consumer experience. Today, through Modern Arena, Greg helps brands and leaders build bold, distinctive identities that inspire connection and cultural impact.
Ben Lee is an entrepreneur and investor committed to unlocking human potential through creativity. He is the co-founder and CEO of The Business of Creativity, a platform that partners with leading experts to help individuals and organisations harness creativity as a strategic advantage. Previously, Ben was a partner at The Garage Soho where he led investments into a portfolio of early-stage consumer startups, supporting founders as a board member and helping them scale through building distinctive brands. Ben continues to champion creativity as a catalyst for growth, innovation, and cultural impact.