#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/12/f9/59/12f9596a-99e5-b18c-be4f-b38163c8b0ca/mza_16006675486337215369.jpg/600x600bb.jpg

IT'S HER GAME

Dominika Szot

31 episodes

1 week ago

IT'S HER GAME is a shout-out to all the amazing women in the gaming, esports, and technology industries. Each episode is a conversation with one woman, who rocks the gaming world in her own way - from business, tech, education or art side - sky is the limit to what women can do. Games are at the epicenter of the emerging new and exciting reality of redefined social interactions, entertainment, or even investment, and economics. Join us and discover these thrilling, novel areas through the lens of the finest female professionals - subscribe and don't miss the next episode!

Technology

RSS

All content for IT'S HER GAME is the property of Dominika Szot and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/11149059/11149059-1637697444911-21f004d4b0e8.jpg

#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing

IT'S HER GAME

47 minutes 59 seconds

3 years ago

#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing

📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss:

🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns

❓ What does direct to Avatar mean and why the same user may require two separate communication strategies

👩‍👧‍👧The crucial role of community in the metaverse marketing

📏How to measure the effectiveness of marketing Campaigns in the metaverse?

🔍Is it possible to conduct user research in the metaverse?

📺And why the marriage of TV and metaverse can be a great move?

Even though we have discussed those topics in detail I still have a feeling there is much more to be said on each of them 🤯

Let me know which topic should we explore in more depth - campaign types, how to advertise metaverse itself, or maybe the metrics?

Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/

Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/

Connect with Marja on LinkedIn: https://www.linkedin.com/in/marjakonttinen/