#13 What is happening at the intersection of Music and Video Games - Marilena Papacosta, Head Of Brand Marketing at Frontier Developments

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IT'S HER GAME

Dominika Szot

31 episodes

1 week ago

IT'S HER GAME is a shout-out to all the amazing women in the gaming, esports, and technology industries. Each episode is a conversation with one woman, who rocks the gaming world in her own way - from business, tech, education or art side - sky is the limit to what women can do. Games are at the epicenter of the emerging new and exciting reality of redefined social interactions, entertainment, or even investment, and economics. Join us and discover these thrilling, novel areas through the lens of the finest female professionals - subscribe and don't miss the next episode!

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#13 What is happening at the intersection of Music and Video Games - Marilena Papacosta, Head Of Brand Marketing at Frontier Developments

IT'S HER GAME

39 minutes 34 seconds

4 years ago

#13 What is happening at the intersection of Music and Video Games - Marilena Papacosta, Head Of Brand Marketing at Frontier Developments

Marilena Papacosta, born in Greece, currently based in the UK she is Head Of Brand Marketing at Frontier Developments with a previous experience in the gaming industry from Koei Tecmo, and the music sector at Sony. She is also a member of BAFTA, and on top of that a great support and advocate of women in the gaming industry. A pleasure to have you on the show Marilena!

Listen to our conversation to find out what she thinks about music entering the video games world, what is the difference between branding and marketing in video games, and how to become a global video games rockstar coming from the Greek island!

Marilena's cover picture credits: Evangelos Dimopoulos/vogue.gr

Follow IT'S HER GAME on Facebook for insights about women in gaming and info about the latest episodes: https://www.facebook.com/gaming/itshergame