The goal of sales is not simply to get to the "yes." The goal of sales is to get to the right "yes."

Finding and keeping the right fit clients is a game-changer for any company. It means that you get to streamline your processes, because you're only working within your specialty, your clients are well-served, and your team gets to work in their sweet spot - win, win, win!

Getting wise about how you bring in clients, how you track progress throughout the sales pipeline, and how things actually worked out with them in the end - did they sign? were they a great fit? - it all makes up your sales process. And it can mean the difference between an easy, repeatable process and something you dread, because you feel like you're constantly reinventing the wheel.

Good fit clients will stay and keep saying "Yes!" to working with you. The issues with clients who aren't a good fit will come up eventually.

So how can you make this process as easy as possible, so it's not the kind of work you hate doing? We got you!

Listen in as Jill and Anna talk about how to set your future self up for success, so that one of the most important things you can do for your firm, bring in new clients, isn't the kind of work you dread.

Join the waitlist and get updates on the Accounting Fundamentals Course from Accrew U!

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