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16 – Mark DiPietro on How to Market Higher Education
It’s Freitag! - Business and Life in the Monadnock Region
29 minutes 36 seconds
5 months ago
16 – Mark DiPietro on How to Market Higher Education
In this episode, Jan Ziegler sits down with Mark DiPietro, Vice President of Marketing at Franklin Pierce University, to talk about the changing world of higher ed marketing—and how colleges can cut through the noise. From his transition from journalism to PR to university leadership, to the return of direct mail and building brand around what makes Franklin Pierce unique, Mark shares thoughtful insights on leading with strategy in a competitive space.
It’s Freitag! - Business and Life in the Monadnock Region
