It's Black Friday and that means sales, sales, sales! But with everyone participating, how can you make sure you're getting a good deal, and how can you be certain you're supporting the right brands?This week's episode focuses on exactly that and dives into how Black Friday sales could be misleading, what PR has to do with that, and how to spot corporations that might be communicating contradicting values.As promised, here's the Which? article that analyzed Black Friday sales and found very interesting results:https://www.which.co.uk/news/2021/11/99-5-of-black-friday-deals-cheaper-or-the-same-price-at-other-times-of-the-year/You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Fangirling with a pinch of PR analysis.We're celebrating the release of Red (Taylor's Version) this week! Vanessa Boghos joins me for this episode to talk about Taylor Swift and how PR has played a role in the evolution of her reputation, image, and career in general, ending with 5 minutes of us just fangirling over her and her music.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Breaking the record for Netflix's biggest series launch ever, Squid Game is a global phenomenon that everyone is talking about. How did it become so popular, and what impact has it had on society (online and offline) already?Guest host Lilian Jarmakani joins the show this week to discuss all that, focusing on the role PR played in the show's popularity and in all the aftermath.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

This second In Focus episode dives into another case study, this time about the most recent crisis in the corporate world involving Netflix.The situation is still unfolding, but it was important to start discussing it already as it tackles a very important social issue which everyone should be paying attention to.Here are some links to articles if you would like to read more about the crisis:https://www.theverge.com/2021/10/11/22720724/netflix-suspends-trans-employee-tweeted-dave-chappelle-the-closer (this includes the internal email)https://www.theverge.com/2021/10/15/22728337/netflix-fires-organizer-trans-employee-walkout-dave-chappellehttps://www.theverge.com/2021/10/18/22733098/netflix-trans-employees-demands-dave-chappelle-walkout (this includes the list of demands)https://www.nbcnews.com/pop-culture/celebrity/i-screwed-netflix-s-ted-sarandos-addresses-dave-chappelle-fallout-n1281944You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Facebook, Instagram and Whatsapp suffered a global outage earlier this week which left users unable to use the platforms for more than 6 hours. How did that affect the platforms' reputation, and how did other brands react to what was happening?This episode answers both of those questions by discussing the importance of one's reputation and the fun aftermath of crises.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

With the goal of this podcast being introducing PR to everyone and showing you all how PR is involved in your daily life, I thought it would be beneficial to explain what PR is in the first place.This episode does exactly that, in a brief way that hopefully provides you all with the necessary information about the industry to better understand my episodes (and everything in life)!You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chhmayaa@gmail.com

In this first In Focus episode, Yara discusses recent crises and issues in the tech industry, particularly relating to 2 tech companies. She explains why the crises started, how the corporations reacted, and what they should do next.*Latest update on Apple*Apple released a document which further details how the software works, focusing specifically on some of the privacy concerns that have been raised during the past week. If you'd like to read the document, it is available online (I found it through an article published by The Telegraph).You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: yarachmayaaEmail: yara.chmayaa@gmail.com

In Focus is a new podcast segment focused on crises. In Focus episodes will cover current crises, and therefore won't have a consistent schedule. It will depend on how often companies make mistakes!The first episode comes out in a few days, so stay tuned!

With social issues and activism becoming more important in consumers' lives, brands have become more proactive and are quick to take a political stance on certain issues. But are they always genuine?This episode delves into the questions we can ask ourselves as consumers to figure out if a brand's political stance is authentic so that we can ensure we're supporting the right causes.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Marvel's first Disney+ show was a success for many reasons, and in this episode, we explain the ways PR played a role in the hype and praise the series received.In the episode, we discussed the many sitcom references the show includes, wondering if Marvel needed to get any rights to do that. Based on online research, we did not find anything that suggested they did that; in fact, WandaVision's director mentions in an interview that their aim was to simply recreate the style of the shows in an authentic way. If you do know more about this, feel free to reach out and we'll mention it in a segment on our next episode!You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: yarachmayaaEmail: yara.chmayaa@gmail.com

While cancel culture has many positive outcomes, it's important to look at it from different angles and see how it can lead to negative consequences for activists, consumers, and targets of cancel culture.Join us for this week's episode to see cancel culture from a new perspective and understand how that phenomenon leads to a fear of it.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: yarachmayaaEmail: yara.chmayaa@gmail.com

How does TikTok's algorithm work? And how does PR play a role in that? This episode presents insights on how to go viral on TikTok from someone who has experienced that, and discusses the ways PR and TikTok are surprisingly similar. You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email! Instagram: yarachmayaa Email: yara.chmayaa@gmail.com

You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!   Instagram: yarachmayaa Email: yara.chmayaa@gmail.com Music by Asepirawan20 from Pixabay