Taylor McKinnon and Adam Wilks, Mr.Charlie’s TMSTaylor McKinnon is cofounder of Mr. Charlie’s Told Me So (TMS)—a purpose-driven, plant-based QSR brand redefining what fast food can be—is making its biggest move yet with an 18-store development deal across Arizona.This multimillion-dollar franchise agreement marks the brand’s first major regional rollout, powered by a mission of second chances, sustainability, and crave-worthy food. To support this growth, Mr. Charlie’s has brought on franchising and licensing veteran Adam Wilks (former exec at Pinkberry, Cold Stone, and TYSON 2.0) as President to spearhead national expansion. With proven traction in LA, San Francisco, and Sydney, Australia, Mr. Charlie’s is now opening up franchise opportunities in select U.S. states.Plant-based QSR has been largely untapped at scale—Mr. Charlie’s is betting big on changing that.