Influence vs Influencer in Social Media Marketing

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It's A Social Thing

Venus Ranieri

14 episodes

1 day ago

On average, you spend 2 hours and 22 minutes of your day on social media. Let's say you're 25 years old, got your first MySpace when you were 13. That's at least 9,723.6 hours of your life. Over the past ten years, channels have risen and fallen, trends have come and go. More importantly, social media has changed the way we think, behave, and act– on and off the internet. This podcast aims to explore the good, the bad and the ugly of social through stories and expert analysis. Some episodes may make you laugh, others may make you cry. But it's a podcast, so at least no one has to know.

Society & Culture

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Society & Culture

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Influence vs Influencer in Social Media Marketing

It's A Social Thing

56 minutes 35 seconds

6 years ago

Influence vs Influencer in Social Media Marketing

In this episode, Venus and guest Jon Chang discuss the creation of Influencer culture, what makes someone influential and how companies can do their due diligence when it comes to finding the right influencer to partner with.

Named to the Forbes Under 30 Marketing & Advertising list for work as a digital, growth, and product marketing expert, Jon is also a recognized global educator and keynote speaker, having spoken at 30+ events around the world.

He's currently Head of Growth, US at Klarna and Adjunct Faculty of Social Media and Web Analytics at New York University. An alumnus of IBM Watson, Kickstarter, Stack Overflow, General Assembly, and MakerBot Industries.

Find out more at www.jonchang.co.

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