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IT’S A PR THING
Stephanie McFarland APR
49 episodes
2 weeks ago
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
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Marketing
Business,
Management
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All content for IT’S A PR THING is the property of Stephanie McFarland APR and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
Show more...
Marketing
Business,
Management
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Episode 35 - CEO Confidence in PR
IT’S A PR THING
15 minutes 11 seconds
6 months ago
Episode 35 - CEO Confidence in PR
The news isn't good. CEOs and C-suite members have low confidence in their PR departments. In fact, the confidence rating for Congress at this moment is higher -- almost double -- compared to how C-suite members rate their PR teams. YIKES! Houston, we have a problem! And waking up to it is our first step to resolving it. Today IT'S A PR THING looks at some of the data points on what C-suite leaders think about their PR divisions and what they deem of value from the PR team. And we give you five tips on how to inspire confidence from your CEO and the C-suite team, deliver value back to the organization, and help your company masterfully manage your public relationships.  You'll definitely want to grab a pen and paper to take notes today. PR field, we've got work to do. STUDY MENTIONED IN TODAY'S EPISODE   NEED HELP IMPLEMENTING A STAKEHOLDER AUDIT?  We can advise you, implement the process, or help your comms team facilitate the process across your organization. We'll help you create a relationship-capital dashboard, and map out a plan to improve, maintain and grow your relationship capital. Visit us at MCFARLANDPR.COM HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E      
IT’S A PR THING
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.