The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
All content for IT’S A PR THING is the property of Stephanie McFarland APR and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism
IT’S A PR THING
4 minutes 35 seconds
2 years ago
Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism
The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.
All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.
Every PR pro should be in tune with this data.
Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.
IT’S A PR THING
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
