Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.
About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.
Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.
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Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.
About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.
Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.
Unleashing The Power of Influence - Conor Begley, Chief Strategy Officer, Creator IQ
It's A Matter Of...
40 minutes
3 years ago
Unleashing The Power of Influence - Conor Begley, Chief Strategy Officer, Creator IQ
Influencer marketing is not a new idea. From a marketing perspective, the notion of leveraging an individual to influence potential consumer purchasing behavior, can be tracked back over a hundred years. However, the rise of social media democratized the concept of influence, giving birth to the creator economy and creating the equivalent of marketing rocket fuel, in the right hands. Today more than 50 million people globally consider themselves to be creators. At ground zero of the beauty influencer wave, was a business called Tribe Dynamics that schooled the industry on influencer marketing.. This week, Kelly Kovack is joined by the Founder, Conor Begley, who discusses how to leverage the power of influence.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
It's A Matter Of...
Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.
About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.
Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.
