Episode 1: Don't mention the S word. Communicating sustainability - should you shout about your sustainability actions? Hear key stats on consumer trust, outcomes from a groundbreaking new report that explores customer responses to sustainability messaging from hotels, and what the travel industry can learn from marketing and insight experts working across multiple sectors.

Sponsored by Lemongrass

Find out more about our guests in this episode

Denise Hicks, Global Climate Lead, C Space 

Xavier Font, Professor of Sustainability Marketing, University of Surrey

Further reading 

Read and watch C Space’s The S Word report

Read the Booking/Accor/University of Surrey report

And find out more about the Travalyst Travel impact model 

It’s a Journey is a brand new podcast series hosted by Holly Tuppen, sustainable travel writer and expert, and Richard Hammond, Publishing Director of Green Traveller Media. Sponsored by Lemongrass, the first five episodes tackle the uncomfortable, complex, and often overlooked questions facing the travel industry as it strives to have a better impact on people and places.

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