Hero’s Pets is a leading retailer in the natural pet supplies market. Founded in 2007 in Littleton, Colorado, the company operates a retail store that offers more than 14,000 products from local and ethical national and international manufacturers in the natural, organic, and eco-friendly pet supply market. Our focus is consumer education and the products we carry and recommend are chosen as a result of our own comprehensive evaluations, educated opinions, and commitments to ethics. With experience extending back to 2000, Chelsea Kent has developed a diverse, comprehensive education and experienced perspective in holistic nutrition and product integrity by spending vast numbers of hours on nutritional, product, and regulatory research in the pet industry. She continues to working closely with the owners of multitudes of holistic pet product manufacturers, complementary medicine practitioners, Veterinarians, AAFCO, State Departments of Agriculture, the FDA, and many more. Working as a product rep in the pet food industry taught Chelsea that good information must be found at the source, from the manufacturer company owners, and not from product reps or labels. Upon understanding the rules, regulations, and practices in the pet food industry, Chelsea and her mother, Kathy, decided to open Hero’s Pets with the intention of creating a place where consumers can come to trust that the products don’t just SAY they are quality but have verified their claims through documentation and evidence.