In this episode we sit down with Brian Vaughn of Technify, exploring a provocative idea: that our relentless pursuit of innovation has, paradoxically, hindered true interoperability. Brian reveals how the drive for proprietary systems and quick wins has led to a fragmented landscape, leaving us with smart tech that struggles to truly communicate. He argues that we're often skipping a crucial question "But Why?" in our rush to build the next big thing or sell a project. Tune in as we challenge the status quo and uncover how asking fundamental questions could finally unlock the full potential of a truly connected world.