In this episode of the Multiverse Leadership Podcast, Justin ITee Walker speaks with Katrina Purcell, founder of Katrina Purcell LLC, about the importance of growth operations consulting, embracing failure, building resilience, and the role of processes in business.  They discuss the challenges of ego and funding, the value of networks, and the significance of hiring strategically. Katrina emphasizes the need for founders to empower their teams, leverage AI, and take small steps towards growth while continuously improving their operations. Connect with : Katrina PurcellLinkedin: https://www.linkedin.com/in/katrina-purcell/Website: https://www.katrinapurcell.com/ Connect with Justin:LinkedIn: https://www.linkedin.com/in/justin-itee-walker/Instagram: https://www.instagram.com/justiniteewalkerFacebook: https://www.facebook.com/ITeeCMD/ Multiverse Leadership Podcast Guest!“If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!” Chapters 00:00 Introduction to Growth Operations Consulting02:56 The Importance of Embracing Failure06:05 Building Resilience and Seeking Help09:03 The Role of Processes and SOPs in Business11:54 Empowering Teams and Delegation14:51 Navigating Ego and Funding Challenges17:57 The Balance of Control and Trust in Leadership25:27 The Journey of Mentorship27:52 Overcoming Solopreneur Challenges30:44 Mapping Out Business Growth33:56 The Role of AI in Business36:53 Documenting Processes for Efficiency39:41 Finding Help in Unconventional Places42:33 Empowering the Next Generation44:07 Taking Small Steps Forward