In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Steven Schwartz, a digital marketing expert with over 25 years of experience. They discuss the challenges of digital marketing in healthcare, the transition to concierge medical marketing, and the introduction of MADDY, an AI digital marketing assistant.  Schwartz explains the benefits of concierge and direct primary care, emphasizing the importance of personalized patient care. The conversation also touches on the significance of narrowing down to a niche in marketing and the human element in healthcare. The episode concludes with insights on the future of marketing and the role of AI in enhancing business operations. Connect with : Steven SchwartzLinkedin: https://www.linkedin.com/in/steven-schwartz-concierge-medical-marketing/Website: https://conciergemd.marketing/ Connect with Justin:LinkedIn: https://www.linkedin.com/in/justin-itee-walker/Instagram: https://www.instagram.com/justiniteewalkerFacebook: https://www.facebook.com/ITeeCMD/ Multiverse Leadership Podcast Guest!“If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!” Chapters 00:00 Introduction to Digital Marketing Challenges02:52 Steven Schwartz's Journey in Digital Marketing06:10 Transition to Concierge Medical Marketing09:05 The Role of AI in Marketing for Medical Practices11:54 Understanding Concierge Medicine14:56 Proactive Healthcare and Patient Relationships18:02 The Growth of Concierge and Direct Primary Care20:56 Niche Marketing in Healthcare23:53 Conclusion and Future of Concierge Medical Marketing30:24 Narrowing Down Your Niche33:58 The Importance of Human-Centric Business39:19 Leveraging AI for Business Growth44:03 The Human Element in AI50:20 Being a Human Being vs. a Human Doing