S5 E88 - Guccio Gucci

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Italian Innovators

Luca Cottini

100 episodes

9 months ago

The Italian Innovators podcast tells the stories of great modern Italians in the fields of fashion, technology, business, music and design from the 19th century to the present. Episodes are 15-20 minutes each. They are published on the 1st of the month (presentation) and mid-month (interview). Check out the YouTube channel for video versions of episodes and the official webpage for a full outline of #innovators #interviews and #lessons.

Society & Culture

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All content for Italian Innovators is the property of Luca Cottini and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Society & Culture

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S5 E88 - Guccio Gucci

Italian Innovators

13 minutes

2 years ago

S5 E88 - Guccio Gucci

What's in a leather purse? (A presentation by Luca Cottini, PhD)

* The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story
* What an elevator attendant at a fashionable hotel learned about #celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century #London
* #Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan)
* Scarcity and #creativity. How the diamond shaped #leather and the GG logo were ideated
* The bamboo bag, celebrity culture, and the contemporary evolution of the #brand
* What culture generated Gucci? What culture does Gucci generate? The leather district. #fashion as a language of effortless sophistication

Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!