In this episode of It Takes A Village, we have Deepica Mutyala, Founder & CEO of Live Tinted. Deepica shared a beauty hack in 2015 showing how to cover dark undereye circles using red lipstick and the rest is history. Since then, she has been recognized for her achievements in the beauty space, including accolades such as her 2022 dedicated feature as a TIME Magazine Next Generation Leader.
Deepica shares with us her story, challenges, and successes from moving to LA, meeting and developing her friendship with Delina, working with Daniel Martin, founding Live Tinted and being a boss, eventually hiring a president for the company, and the importance of Live Tinted’s purpose. She also goes personal as she shares her way of self-love, exploring new hobbies, and meditation. Being single and a founder, Deepica dives into relationships and dating, the reality of imposter syndrome, finding joy and purpose in social media, overcoming event fatigue, the challenges of making your passion your job, and gives us direct advice on authentic influencing. As she grows Live Tinted, being in Ulta and focusing on complexion products and inclusivity, she gives highlight to the importance of her team and her village in executing what needs to be done to scale her business.
Whether you are listening as one of her followers or just curious about learning more on series A funding, we’ve got you covered. Tune in to this episode with Deepica Mutyala and follow her journey to revolutionizing beauty.
Learn more about Deepica:
Deepica Mutyala is the Founder & CEO of Live Tinted, renowned, South-Asian American beauty entrepreneur on a mission to champion multicultural beauty through brand/products, community, conversation, and awareness – working to dismantle colorism with the power and voice of both her personal and Live Tinted platforms.
Mutyala rose to the forefront of the beauty industry in 2015 when her YouTube video, depicting a beauty hack to cover dark undereye circles using red lipstick, went viral – now boasting over 10 million views. Since then, Mutyala has been recognized by some of today’s most prestigious publications for her achievements in the beauty space, including accolades such as her 2022 dedicated feature as a TIME Magazine Next Generation Leader.
Since the launch of Live Tinted’s first innovation, the HUESTICK, Mutyala & her team continue to expand Live Tinted’s skin care and cosmetic portfolios based on these ongoing, diverse community needs. Today the brand is sold across channels including DTC, on LiveTinted.com, and at top beauty retailers: ULTA.com/ULTA Beauty Stores nationwide – the first South-Asian brand in the prominent retailer, as well as Credo.com/Credo Stores across the country.
Outside of innovation, as Live Tinted expands nationwide under Mutyala’s helm, the brand also continues to engage with iconic national partners, such as Barbie, Never Have I Ever, and Phenomenal, as well as receive various notable industry accolades (WWD Best Product Innovation, ELLE Future of Beauty, Allure Best of Beauty, etc.). Mutyala currently resides in Los Angeles, CA.
Connect with Deepica:
Get your own Live Tinted products at www.livetinted.com!
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