#17 How to connect emotionally to accelerate transformations? Kim Jong Andersen

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IT-Changes

Tobias Hogaard

20 episodes

8 months ago

Welcome to the PodCast: IT Changes - bringing you one case at a time on how businesses and people are navigating in the jungle of digital transformations.

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Management

Business

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Management

Business

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#17 How to connect emotionally to accelerate transformations? Kim Jong Andersen

IT-Changes

35 minutes

1 year ago

#17 How to connect emotionally to accelerate transformations? Kim Jong Andersen

With Kim Jong Andersen COO and Partner in Wibroe, Duckert & Partners

🎧 Discover the secrets of assertive commercial communication with our esteemed guest, Kim-Jong Andersen, a maestro in turning simple messages into impactful campaigns. In this episode, we delve deep into the essence of commercial communication and how digital transformation supercharges it.

1) "What is Strong Commercial Communication?"
- Explore real-world examples that clarify fundamental mechanisms behind effective commercial messages, from speciality beers to transportation.

2)"Commercial Communication & Digital Transformation"
- What happens when traditional advertising tools are used to spearhead digital transformation?
- Listen in when Kim shares of his vast experiences about the shifts from traditional branding to innovative digital approaches in well-known brands.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP