Istik-ism is our philosophy of connectivity in business, specifically the connectedness between businesses and their many consumers and stakeholders. One of the ways in which we are building our philosophy is by performing case studies on organizations who have demonstrated massive amounts of success and/or seem to have connected with the masses in meaningful ways. We hope that patterns and themes may emerge so that we may better understand how these relationships play out in various industries under a wide range of conditions.
Case Study #1 is on Peloton. We discuss a portion of Peloton's background and greater context, the prime points of connection we observed that seem to create high impacts for Peloton in the marketplace, and our critiques about what we believe Peloton may have left on the table.
Peloton's Prime Points of Connection include:
Please join us in our exploration of business, marketing, and the ways in which authentic relationships live and breathe in these domains.